Global Tool Radar

Evidence-led software shortlist

Best Email Marketing Software

Compare 10 products that meet the research threshold. Ranking uses category-specific buying scores and keeps fit conditions, limitations, and evidence confidence visible.

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Email Marketing Software

Filter by fit first, then compare cost, capability depth, and buying constraints. Rank is a starting point, not the decision.

#1

Brevo

Brevo is an email and multichannel marketing platform for campaigns, audience segmentation, automation, transactional messaging, testing, and reporting.

80Category score
Pricing
  • Free plan available — see plan limits
  • Paid · Starter · $9 USD · per account · per month · Starter monthly at 5,000 emails · billed monthly · Lowest displayed tier with 5,000 monthly emails and up to 500 stored contacts
  • Paid · Starter · $8.08 USD · per account · per month · Starter yearly-state equivalent at 5,000 emails · discounted · Lowest displayed tier with 5,000 monthly emails in the yearly payment state
  • Some paid plan amounts are unverified — check official pricing
Best for
  • Small business
  • Mid-market
  • Enterprise
Strong fit for
  • Small and mid-sized teams combining campaigns, automation, and transactional email
  • Marketers with large contact databases and send volumes that vary by month
Check before buying
  • Teams that require unrestricted automation and A/B testing at the lowest paid tier
  • Buyers that require every enterprise and add-on price without contacting sales
#2

Moosend

Moosend is an email marketing and automation platform for campaign design, audience segmentation, workflow automation, testing, deliverability controls, reporting, and optional transactional messaging.

80Category score
Pricing
  • Paid · Pro · $9 USD · per account · per month · Pro up to 500 subscribers · Monthly cancel-anytime state · billed monthly · no commitment · minimum 1 account · Moosend Pro with up to 500 subscribers and unlimited email campaigns
  • Custom quote required for some paid plans
Best for
  • Small business
  • Mid-market
  • Enterprise
Strong fit for
  • Small and midsize teams sending frequent campaigns to a contact-based audience
  • Marketers building multi-step journeys from engagement, website, and ecommerce behavior
Check before buying
  • Buyers requiring a permanent free production plan
  • Teams requiring transactional email or dedicated IP inside the base Pro subscription
#3

MailerLite

MailerLite is an email marketing platform for newsletters, subscriber management, visual automations, landing pages, testing, ecommerce campaigns, and reporting.

79Category score
Pricing
  • Free plan available — see plan limits
  • Paid · Comfort · $12 USD · per account · per month · Comfort monthly starting rate · starting at · billed monthly · Starting subscriber tier; final price and monthly send allowance scale with the selected subscriber tier
  • Paid · Power · $25 USD · per account · per month · Power monthly starting rate · starting at · billed monthly · Starting subscriber tier; fair-use and subscriber-tier conditions apply
  • Some paid plan amounts are unverified — check official pricing
Best for
  • Small business
  • Mid-market
  • Enterprise
Strong fit for
  • Creators and small teams building newsletters and automated audience journeys
  • Marketers that value an approachable campaign editor and visual workflow builder
Check before buying
  • Buyers that require native transactional email in the MailerLite subscription
  • Organizations that need a full sales CRM or highly governed enterprise journey orchestration
#4

Campaign Monitor

Campaign Monitor is an email marketing platform for designing campaigns, managing audiences, automating subscriber journeys, testing content, and tracking engagement.

79Category score
Pricing
  • Custom quote required for some paid plans
Best for
  • Enterprise
  • Mid-market
  • Small business
Strong fit for
  • Marketing teams producing design-sensitive newsletters and campaigns
  • Agencies managing client subaccounts, permissions, templates, and billing
Check before buying
  • Buyers requiring a permanent free production plan
  • Programs whose primary need is advanced multichannel orchestration rather than email
#5

GetResponse

GetResponse is an email and lifecycle marketing platform for newsletters, audience management, behavioral automation, ecommerce campaigns, testing, deliverability, and reporting.

78Category score
Pricing
  • Free plan available — see plan limits
  • Paid · Starter · £13 GBP · per account · per month · Starter, United Kingdom, 1,000 contacts, monthly payment · billed monthly · minimum 1000 contact tier · Captured United Kingdom monthly state for the 1,000-contact starting tier
  • Paid · Starter · £10.66 GBP · per account · per month · Starter, United Kingdom, 1,000 contacts, 12-month prepay · discounted · annual upfront payment · minimum 1000 contact tier · Captured United Kingdom 12-month prepay state for the 1,000-contact starting tier
  • Custom quote required for some paid plans
Best for
  • Small business
  • Mid-market
  • Enterprise
Strong fit for
  • Small and mid-sized teams combining email campaigns, landing pages, and list growth
  • Ecommerce marketers needing behavioral journeys, cart recovery, and revenue attribution
Check before buying
  • Teams requiring native transactional email in an entry or mid-tier self-serve plan
  • Buyers that need dedicated-IP governance without an Enterprise proposal
#6

AWeber

AWeber is an email marketing platform for creating newsletters, managing subscribers, building behavioral automations, testing campaigns, and attributing sales.

77Category score
Pricing
  • Paid · Lite · $15 USD · per account · per month · Lite, 0-500 subscribers, monthly billing · billed monthly · 0-500 subscribers and up to 5,000 email sends per month
  • Paid · Lite · $12.49 USD · per account · per month · Lite, 0-500 subscribers, annual payment · discounted · annual upfront payment · 0-500 subscribers; displayed monthly equivalent billed annually
Best for
  • Small business
  • Mid-market
Strong fit for
  • Creators and small businesses launching newsletters and automated nurture programs
  • Teams that value guided onboarding, templates, 24/7 support, and straightforward ecommerce connections
Check before buying
  • Applications requiring a native transactional-email API or SMTP relay
  • Enterprise programs requiring governed multichannel transactional orchestration
#7

Benchmark Email

Benchmark Email is an email marketing platform for building campaigns, managing audiences, automating journeys, testing content, monitoring deliverability, and reporting engagement.

77Category score
Pricing
  • Free plan available — see plan limits
  • Custom quote required for some paid plans
Best for
  • Small business
  • Mid-market
Strong fit for
  • Individuals and small teams beginning with a permanent free email-marketing plan
  • Marketing teams that value drag-and-drop design, reusable content, code editing, and AI-assisted creation
Check before buying
  • Buyers requiring native transactional email through a sending API
  • Organizations that need a paid entry price independent of contact volume
#8

Constant Contact

Constant Contact is an email marketing platform for newsletters, contact segmentation, automation, testing, reporting, ecommerce attribution, events, and integrated digital campaigns.

75Category score
Pricing
  • Paid · Lite · 12 · per account · per month · Lite starting rate · starting at · Starting contact and send tier; exact tier not identified in captured text
  • Paid · Lite · 8.40 · per account · per month · Lite 12-month prepaid rate · discounted · annual upfront payment · Prepay for 12 months; starting contact and send tier
Best for
  • Small business
  • Mid-market
Strong fit for
  • Small businesses, associations, and nonprofits that value guided onboarding and live support
  • Teams creating newsletters, promotions, events, and social campaigns from one interface
Check before buying
  • Buyers requiring a permanent free production plan
  • Teams that need a general transactional-email API as part of the product
#9

Mailchimp

Mailchimp is an email marketing and automation platform for campaign creation, audience segmentation, customer journeys, testing, ecommerce attribution, and transactional-email add-ons.

75Category score
Pricing
  • Free plan available — see plan limits
  • Some paid plan amounts are unverified — check official pricing
Best for
  • Small business
  • Mid-market
  • Enterprise
Strong fit for
  • Small and midsize teams building newsletters, promotions, and lifecycle programs
  • Ecommerce marketers that want campaign revenue attribution and store integrations
Check before buying
  • Buyers requiring transactional API delivery inside the base marketing subscription
  • Organizations that need a fixed public price independent of contact count and send volume
#10

Campaigner

Campaigner is an email marketing automation platform for campaign design, dynamic segmentation, multistep workflows, multivariate testing, reporting, ecommerce connections, and optional transactional messaging.

64Category score
Pricing
  • Paid · Essentials · $14 USD · per account with 1,000 contacts · per month · USD / 1,000 contacts · 1,000-contact tier
  • Paid · Advanced · $35 USD · per account with 1,000 contacts · per month · USD / 1,000 contacts · 1,000-contact tier
  • Some paid plan amounts are unverified — check official pricing
Strong fit for
  • Teams sending segmented email campaigns
  • Marketers needing automated customer journeys on Advanced
Check before buying
  • Buyers needing a confirmed permanent free tier
  • Teams expecting advanced automation at the Essentials price

How this list is produced

How this list is produced

A product is included only when it is published, has a complete fact package, supported fit and non-fit conclusions, stored dimension rationales, and no blocking commercial conflict.

  1. Confirm that every product belongs to the same purchasable software category.
  2. Use official evidence for pricing, capabilities, limits, and commercial scope.
  3. Rank with the stored category dimensions and buyer-facing rationales.
  4. Keep unknowns and purchase checks visible; model output is not evidence by itself.

Frequently asked questions

Frequently asked questions

Is the highest-scoring product right for every buyer?

No. Scores use a shared Email Marketing Software framework, while the right choice still depends on team size, budget, ecosystem, security requirements, and required capabilities.

Does this list change when products change?

Pages change when newly verified research is published. Check each product’s evidence date; prices are not live.

Are these scores user ratings?

No. They are editorial buying scores built from structured facts and category dimensions. Third-party user ratings are shown separately with their sources.

This page compares published products in Email Marketing Software. Scores are editorial fit assessments for this buying category, not user ratings or a claim that one product is universally superior.

This is public-evidence buying research, not an account-based hands-on test. Interface quality, implementation effort, support response, and negotiated terms still require buyer verification.