- You need self-service dashboards and interactive reports across cloud and on-premises data sources: Microsoft describes Power BI as a self-service BI service and says it connects to data from any source, cloud or on-premises.
- Your team needs report sharing and collaboration: Pro supports publishing and sharing, while PPU adds the listed Premium feature set; the appropriate license depends on workspace capacity and the audience's license types.
More buying conditions
- You need governed metrics and reusable semantic models: Microsoft positions Power BI around governed data, trusted metrics, and semantic models grounded in organizational business logic.