Global Tool Radar

Marketing & SEO / Marketing Automation Software

Adobe Marketo Engage Review, Pricing, Pros & Cons

Adobe Marketo Engage is Adobe's enterprise marketing automation product for lead and account nurturing, segmentation, scoring, personalized campaigns, and omnichannel journey orchestration.

Research by Global Tool Radar Research SystemEvidence checked: Oct 7, 2026AI-assisted · No Global Tool Radar hands-on testView research methodology
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Buying snapshot

Quick buying snapshot

A compact view of who this tool fits, what it costs, and what to confirm before choosing it.

Best for
  • A B2B marketing organization needs enterprise-grade lifecycle, demand-generation and marketing-operations automation: The exact product covers personalized omnichannel campaigns, nurturing, scoring, routing, CRM alignment, reporting and revenue impact analysis.
  • The team needs native Salesforce synchronization and CRM-connected lead/account operations: Current Adobe documentation confirms continuous Salesforce sync, including bidirectional leads, contacts and campaign data.
More buying conditions
  • The organization needs account-based targeting and journey analytics in the same marketing-automation platform: Prime and Ultimate include Target Account Management, Predictive Audiences and Advanced Journey Analytics.
  • Webinars are a material lead-generation channel: Marketo Engage includes Event & Webinar Marketing from Select upward, and current Interactive Webinars are built into the product with plan-dependent entitlement.
  • Marketing teams need privacy workflows for GDPR/CCPA and email opt-out handling: Current Marketo Engage Privacy Service documentation supports GDPR/CCPA access/delete requests and current email settings support unsubscribe links.
  • A smaller B2B marketing team wants the Growth package as an entry point: Adobe's dated official package guide explicitly describes Growth as aimed at small-business marketers targeting fewer than 50k contacts.
Not for
  • The buyer must stay on Growth, Select or Prime but requires Marketo Measure to be included in the base package: The current comparison marks Marketo Measure as available at extra cost in Growth, Select and Prime and included only in Ultimate.
  • The buyer must stay on Growth or Select but requires Advanced Journey Analytics, Sandbox and Workspaces & Partitions included in the base package: The current comparison makes these capabilities included from Prime upward and only available as extras in Growth and Select.
Pricing
  • Adobe Marketo Engage currently has four quote-based packages: Growth, Select, Prime and Ultimate. The current pricing page publishes package entitlements but no numeric amount. A dated Adobe package guide states that package pricing is based on database size.
  • Growth · Requires quote · Marketo Engage Growth US customized-pricing state · custom quote · Current Adobe Marketo Engage Growth package. The current US pricing route provides Get pricing/customized pricing rather than a public numeric amount.
Free or trial access
  • No current time-limited free-trial term was verified from the reviewed exact-product product and pricing pages; the visible acquisition paths emphasize Book a demo and customized pricing.

Product scope

Product functionality and purchase scope

Adobe Marketo Engage is Adobe's B2B marketing automation product for lead and account databases, segmentation, personalization, campaign and journey automation, cross-channel nurturing, scoring/routing, email and social marketing, landing pages/forms, events/webinars, analytics, CRM integration, ABM and plan-dependent advanced attribution.

Product checked: Oct 3, 2026

Functionality reviewed
  • Adobe Marketo Engage Growth
  • Adobe Marketo Engage Select
  • Adobe Marketo Engage Prime
  • Adobe Marketo Engage Ultimate
  • Core lead/account marketing automation and CRM integrations across the current package ladder
  • Plan-dependent Interactive Webinars, Target Account Management, Predictive Audiences, Advanced Journey Analytics, Sandbox, Workspaces & Partitions, and Marketo Measure
Non-target functionality excluded from scoring
  • Adobe Marketo Optimizer as a separate product/booster rather than the exact Marketo Engage package ladder
  • Adobe Marketo Qualifier as a separate product/booster rather than the exact Marketo Engage package ladder
  • Vibes SMS as a separately licensed add-on/integration rather than a base plan
  • Standalone Marketo Measure acquisition outside its relationship to Marketo Engage packages
  • Temporary demo access as a pricing plan

Pricing plans

Adobe Marketo Engage pricing table

Pricing checked: Oct 3, 2026

Official factConfidence 99%3 linked sources

All four current Marketo Engage packages require customized pricing. Growth includes 10 users and 20,000 daily API calls; Select, Prime and Ultimate each include 25 users and 50,000 daily API calls. The current page does not publish currency-denominated amounts, billing cadence, minimum purchase, minimum contract commitment, renewal terms or implementation price. The dated official package guide says pricing is based on database size, while current package pages retain multiple optional extra-cost capabilities.

Official pricing page
Pricing cautions
  • No public numeric amount is shown for any current package: Growth, Select, Prime and Ultimate all route to customized pricing, so subscription cost requires an Adobe quote.
  • Database size is a documented pricing driver, but the current pricing page does not publish a rate card: Adobe's dated package guide says pricing is based on database size; current package pages still require customized pricing.
  • Billing cadence, minimum commitment, renewal terms and implementation amount are not publicly established in the reviewed exact-product route: The current pricing page provides package features and a customized-pricing CTA without publishing those commercial terms.
  • Several advanced capabilities can be extra-cost below higher tiers: The current package table uses the available/extra-cost state for multiple capabilities, including Marketo Measure below Ultimate and advanced ABM/journey controls below Prime.
  • SMS requires separate licensing and has region-specific native availability: Adobe documents that Vibes SMS requires an active Vibes account and Adobe license; the native integration is limited to the U.S. and Canada.
PlanPriceKey differencesBest for
GrowthCurrent Adobe Marketo Engage Growth packageSupporting pricing evidence
  • Requires quote · Marketo Engage Growth US customized-pricing state · custom quote · Current Adobe Marketo Engage Growth package. The current US pricing route provides Get pricing/customized pricing rather than a public numeric amount.
  • Included users: 10 users; Growth.
  • Daily API calls: 20000 calls/day; Growth.
  • Core marketing automation: Lead/account database, CRM integration, segmentation, personalization, campaign/journey automation, nurturing, scoring, email, social, forms, SEO, paid media, reporting; Growth.
  • Interactive Webinars: Available as an extra-cost capability; Growth.
Smaller marketing teams that need foundational email, segmentation, automation, measurement, lead/account data, CRM integration, nurturing, scoring, and reporting with lower included user/API limits.
SelectCurrent Adobe Marketo Engage Select packageSupporting pricing evidence
  • Requires quote · Marketo Engage Select US customized-pricing state · custom quote · Current Adobe Marketo Engage Select package. The current US pricing route provides Get pricing/customized pricing rather than a public numeric amount.
  • Included users: 25 users; Select.
  • Daily API calls: 50000 calls/day; Select.
  • Core marketing automation: Lead/account database, CRM integration, segmentation, personalization, campaign/journey automation, nurturing, scoring, email, social, forms, SEO, paid media, reporting; Select.
  • Custom data objects and fields: 10 objects / 2,000,000 records; Select.
  • Interactive Webinars: Included; Select.
  • Target Account Management: Available as an extra-cost capability; Select.
  • Advanced Journey Analytics: Available as an extra-cost capability; Select.
Experienced marketing teams that need a larger user/API allowance plus event/webinar marketing, interactive webinars, marketing calendar, attribution dashboards, predictive content, and Dynamic Chat included.
PrimeCurrent Adobe Marketo Engage Prime packageSupporting pricing evidence
  • Requires quote · Marketo Engage Prime US customized-pricing state · custom quote · Current Adobe Marketo Engage Prime package. The current US pricing route provides Get pricing/customized pricing rather than a public numeric amount.
  • Included users: 25 users; Prime.
  • Daily API calls: 50000 calls/day; Prime.
  • Core marketing automation: Lead/account database, CRM integration, segmentation, personalization, campaign/journey automation, nurturing, scoring, email, social, forms, SEO, paid media, reporting; Prime.
  • Interactive Webinars: Unlimited webinar entitlement; Prime.
  • Target Account Management: Included; Prime.
  • Advanced Journey Analytics: Included; Prime.
  • Sandbox and Workspaces & Partitions: Included; Prime.
  • Marketo Measure: Available as an extra-cost capability; Prime.
Progressive B2B marketing teams that need lead- and account-based marketing, predictive audiences, advanced journey analytics, sandbox, workspaces/partitions, and higher-scale webinar operations.
UltimateCurrent Adobe Marketo Engage Ultimate packageSupporting pricing evidence
  • Requires quote · Marketo Engage Ultimate US customized-pricing state · custom quote · Current Adobe Marketo Engage Ultimate package. The current US pricing route provides Get pricing/customized pricing rather than a public numeric amount.
  • Included users: 25 users; Ultimate.
  • Daily API calls: 50000 calls/day; Ultimate.
  • Core marketing automation: Lead/account database, CRM integration, segmentation, personalization, campaign/journey automation, nurturing, scoring, email, social, forms, SEO, paid media, reporting; Ultimate.
  • Interactive Webinars: Unlimited with concurrency webinar entitlement; Ultimate.
  • Target Account Management: Included; Ultimate.
  • Advanced Journey Analytics: Included; Ultimate.
  • Sandbox and Workspaces & Partitions: Included; Ultimate.
  • Marketo Measure: Included; Ultimate.
Advanced enterprise marketing teams that need the broadest Marketo Engage package with premium attribution through included Marketo Measure and concurrent unlimited webinar capacity.

Plan upgrade triggers

Verified plan boundaries that can change the required edition.

Growth Select

Need a higher 25-user/50k-daily-API allowance plus included event/webinar marketing, interactive webinars, marketing calendar, attribution dashboards, predictive content and Dynamic Chat instead of extra-cost availability.

Supporting pricing evidence
Select Prime

Need Target Account Management, Predictive Audiences, Advanced Journey Analytics, Sandbox and Workspaces & Partitions included rather than available as extras.

Supporting pricing evidence
Prime Ultimate

Need Marketo Measure included and the strongest published Interactive Webinars entitlement with concurrency.

Supporting pricing evidence
What is included, connected, or sold separately

Product scope

What is included, connected, or sold separately

Material capabilities are separated by their verified relationship to the target product.

Separately licensed Vibes SMS integration for opted-in mobile messagingAdd-on

Adobe requires an active Vibes account and Adobe Vibes SMS license; plan-level entitlement is not established on the retained source.

Vibes SMS
Official source
Core lead/account database, CRM, segmentation, personalization, journey automation, nurturing, scoring and campaign execution across all packagesIncluded capability

The current comparison shows the core marketing-automation stack as included across the entire package ladder.

Plan: Growth: Included · Select: Included · Prime: Included · Ultimate: Included
Official source
Native Salesforce CRM synchronization included across all Marketo Engage packagesNative integration

Pricing lists native CRM integration across all packages; current docs detail continuous Salesforce sync.

Plan: Growth: Included · Select: Included · Prime: Included · Ultimate: IncludedSalesforce
Official source
Advanced Journey Analytics optional in Growth/Select and included in Prime/UltimatePlan-dependent capability

The current comparison directly establishes this plan boundary.

Plan: Growth: Optional add-on · Select: Optional add-on · Prime: Included · Ultimate: Included
Official source
Interactive Webinars available as an extra in Growth and included from Select upward, with stronger entitlement in Prime and UltimatePlan-dependent capability

The current pricing table shows Growth as available/extra-cost, Select included, Prime Unlimited, and Ultimate Unlimited with Concurrency.

Plan: Growth: Optional add-on · Select: Included · Prime: Included · Ultimate: Included
Official source
Marketo Measure available as an extra below Ultimate and included in UltimatePlan-dependent capability

Ultimate is the only current package that includes Marketo Measure in the live comparison.

Plan: Growth: Optional add-on · Select: Optional add-on · Prime: Optional add-on · Ultimate: IncludedAdobe Marketo Measure
Official source
Sandbox and Workspaces & Partitions optional in Growth/Select and included in Prime/UltimatePlan-dependent capability

The current comparison directly establishes this plan boundary.

Plan: Growth: Optional add-on · Select: Optional add-on · Prime: Included · Ultimate: Included
Official source
Target Account Management optional in Growth/Select and included in Prime/UltimatePlan-dependent capability

The current comparison directly establishes this plan boundary.

Plan: Growth: Optional add-on · Select: Optional add-on · Prime: Included · Ultimate: Included
Official source
How the score is calculated

Scoring method

How the score is calculated

The score uses the category-specific buying dimensions below and their displayed weights.

This page is based on public product information, official sources, structured feature data, and AI assessment. It is not a hands-on lab test unless explicitly stated. Confidence percentages describe our research indicators, not the probability that a claim is true or a measured accuracy rate.

Evidence confidence
85%
AI claim confidence
99%
Required-field evidence status
100%
Evidence freshness
100%
Field traceability
100%
Model agreement
84%
Why this confidence level
  • Evidence confidence uses source level and claim-to-source support; AI claim confidence is shown separately.
  • Required-field evidence status measures whether weighted required claims have evidence links; it does not mean every product behavior was independently verified.
  • 8 of 8 weighted claims have evidence links.
  • 7 A1 documentary official sources and 4 A2 official product sources are linked.
  • 6 independent review sources are retained, including 0 professional sources with an explicit hands-on method.
  • No weighted claim is past the review window.
  • No blocking evidence conflict was identified.
Campaign orchestration depth25%
79

Campaign and journey automation supports nurturing across stated channels, while the package record places Advanced Journey Analytics in Prime and Ultimate and lists it as an extra for lower packages; buyers should confirm the journey controls and analytics their lifecycle requires.

Segmentation and personalization18%
85

Segmentation, personalization, dynamic content, and account-list targeting support tailored audience programs; Predictive Audiences and Target Account Management are identified with Prime and Ultimate, so buyers needing those functions should check the edition boundary.

Lead lifecycle management15%
84

Lead and account nurturing, scoring, routing, and alerts address qualification and handoff workflows; teams should validate how their own lifecycle stages and CRM handoffs map to the configured campaigns.

Revenue and campaign analytics14%
80

Campaign reporting includes revenue, cost, pipeline, conversion, ROI, and marketing-impact views; Advanced Journey Analytics is listed for Prime and Ultimate, so buyers should verify the reporting depth and attribution requirements in their chosen package.

Cross-channel activation12%
77

Email, social, forms, landing pages, SEO, paid-media targeting, and plan-dependent webinars cover several activation routes; Vibes SMS is separately licensed and region-limited, so buyers should confirm channel availability and how each route is coordinated.

Data governance and sync10%
68

Adobe documents continuous Salesforce sync and bidirectional sync for leads, contacts, and Salesforce campaigns, which supports defined CRM data flows; buyers should verify field governance, deduplication, and sync behavior for their broader data model.

Deliverability and compliance safeguards6%
67

Marketing email unsubscribe text and links, privacy-request handling, and regulation fields provide documented compliance-related controls; buyers should confirm how consent, suppression, and sender-reputation workflows meet their policies.

Public review signals

Ratings and themes reported by public review sites

G2: 4.1/5 (3,274 reviews); Serchen: 4/5 (1 reviews); SoftwareReviews: 8.8/10 (96 reviews); SourceForge: 5/5 (5 reviews and ratings); TrustRadius: 8/10 (2,845 reviews and ratings)

Public review signals updated: Oct 7, 2026

G24.1/5
Review count
3.3k reviews
Source context
Public ratingExact product

History baseline established · Oct 7, 2026
A trend will appear after the next verified snapshot.

View sourceHistory baseline established: Oct 7, 2026
SoftwareReviews8.8/10
Review count
96 reviews
Source context
Public ratingExact product

History baseline established · Oct 7, 2026
A trend will appear after the next verified snapshot.

View sourceHistory baseline established: Oct 7, 2026
TrustRadius8/10
Reviews and ratings
2.8k reviews and ratings
Source context
Public ratingExact product

History baseline established · Oct 7, 2026
A trend will appear after the next verified snapshot.

View sourceHistory baseline established: Oct 7, 2026

Limited review signals

These ratings are retained for transparency but are not presented as representative buyer sentiment.

Serchen4/5

Insufficient sample · 1 review

Review count
1 review
Source context
Public ratingExact product

History baseline established · Oct 7, 2026
A trend will appear after the next verified snapshot.

View sourceHistory baseline established: Oct 7, 2026
SourceForge5/5

Insufficient sample · 5 reviews and ratings

Reviews and ratings
5 reviews and ratings
Source context
Public ratingExact product

History baseline established · Oct 7, 2026
A trend will appear after the next verified snapshot.

View sourceHistory baseline established: Oct 7, 2026

Marketplace app signals

Marketplace app signals

These source-reported ratings describe a specific marketplace listing, integration, mobile app, or add-on. They do not automatically represent the complete software product.

Chrome Web Store3.6/5
Rating count
5 ratingsVery small sample — do not treat as representative
Evaluated scope
Add-on
View source
Salesforce AppExchange4.58/5
Review count
182 reviews
Evaluated scope
Integration
View source

Independent editorial perspectives

Zapier emphasizes Marketo's customization and analytics for complex marketing.

Zapier favors Marketo for larger teams needing sophisticated multichannel nurturing, provided they can fund technical administration.

Professional reviews are shown separately from public user ratings and do not affect the Global Tool Radar score.

Editorial research updated: Oct 7, 2026

ZapierExact product

Zapier emphasizes Marketo's customization and analytics for complex marketing.

Zapier favors Marketo for larger teams needing sophisticated multichannel nurturing, provided they can fund technical administration.

Review basis
editorial research
Testing standard
independent editorial research
Editorial independence
Verified policy
Published
Mar 24, 2025
Commercial disclosure
none stated
Review details
  • Zapier highlights configurable Smart Campaigns and segmentation.
  • Zapier values customizable lead-to-revenue analytics.
  • Zapier describes demanding setup and ongoing technical management.
  • Zapier notes a substantial budget requirement.
View source
Score79
Pricing modelContact-based pricing
Use caseLead nurturing, Audience segmentation
Company sizeEnterprise, Mid-market, Small business
Structured tags

Adobe Marketo Engage tag profile

Pricing model
  • Contact-based pricing
Company size
  • Enterprise
  • Mid-market
  • Small business
Business function
  • Lifecycle marketing
  • Marketing operations
  • Demand generation
Use case
  • Lead nurturing
  • Audience segmentation
  • Account targeting and orchestration
  • Campaign attribution
  • Webinar lead generation
  • Customer data unification
Integration ecosystem
  • Salesforce
Compliance requirement
  • GDPR and CCPA marketing privacy
  • Email and SMS consent
Key features

Adobe Marketo Engage core capabilities

  • Lead and account database with native CRM integration.
  • Audience segmentation, targeting, personalization and dynamic content.
  • Campaign and journey automation with intelligent cross-channel nurturing.
  • Lead scoring, routing and alerts.
  • Email, social, landing pages, forms, SEO and paid-media targeting.
  • Event and webinar marketing with built-in Interactive Webinars.
Detailed strengths and purchase cautions
Pros

Why it is worth considering

  • Lead and account records, segmentation, personalization, dynamic content, nurturing, scoring, routing, and alerts support coordinated lifecycle marketing.
  • Campaign and journey automation can use email, social, forms, landing pages, SEO, and paid-media targeting, with reporting across campaigns.
  • Prime and Ultimate include Target Account Management, Predictive Audiences, and Advanced Journey Analytics, while Growth and Select show several of these capabilities as extras.
  • Adobe documents continuous Salesforce synchronization and bidirectional sync for leads, contacts, and Salesforce campaigns, which can support those CRM workflows.
Cons

What to confirm before buying

  • Each current package is quote-based, and the reviewed pricing route does not publish package amounts, billing cadence, minimum commitment, renewal terms, or implementation cost.
  • Advanced Journey Analytics, Target Account Management, and Marketo Measure have edition or extra-cost boundaries
  • verify the exact configuration needed in the quote.
  • Vibes SMS requires separate licensing and its native integration is limited to the United States and Canada.
AI buying perspectives

AI assessment

AI buying perspectives

The assessments below use the same buying criteria. Review their scores, confidence, fit, cautions, and conclusions alongside the sources.

AI assessment updated: Oct 31, 2026

Score comparisonGPTRange
Campaign orchestration depth790
Segmentation and personalization850
Lead lifecycle management840
Revenue and campaign analytics800
Cross-channel activation770
Data governance and sync680
Deliverability and compliance safeguards670
GPTAI-assisted buyer perspective77

Adobe Marketo Engage fits B2B marketing teams that need lead and account nurturing, segmentation, scoring, and CRM-aligned campaign journeys. Its package structure separates advanced journey and account-based features, while all current packages require a customized quote; confirm the required edition, optional capabilities, database-size pricing, and contract terms before purchase.

Review confidence
84/100
Model details
Strengths
  • Lead and account records, segmentation, personalization, dynamic content, nurturing, scoring, routing, and alerts support coordinated lifecycle marketing.
  • Campaign and journey automation can use email, social, forms, landing pages, SEO, and paid-media targeting, with reporting across campaigns.
  • Prime and Ultimate include Target Account Management, Predictive Audiences, and Advanced Journey Analytics, while Growth and Select show several of these capabilities as extras.
  • Adobe documents continuous Salesforce synchronization and bidirectional sync for leads, contacts, and Salesforce campaigns, which can support those CRM workflows.
Cautions
  • Each current package is quote-based, and the reviewed pricing route does not publish package amounts, billing cadence, minimum commitment, renewal terms, or implementation cost.
  • Advanced Journey Analytics, Target Account Management, and Marketo Measure have edition or extra-cost boundaries
  • verify the exact configuration needed in the quote.
  • Vibes SMS requires separate licensing and its native integration is limited to the United States and Canada.

Research transparency

How this page was researched

A compact record of the evidence used, what was not tested, and which conclusions still need verification.

Official sources
11
Broad product review sources
5
Marketplace and app-store sources
2
Editorial sources
1
Latest evidence check
Oct 7, 2026
Research basis

Global Tool Radar generated this assessment from structured facts linked to public sources. No Global Tool Radar hands-on test is recorded in this page's research data. Any external hands-on assessment is identified separately and does not affect the Global Tool Radar score.

Conflict handling

Unresolved evidence is disclosed on the page; affected deterministic calculations and price schema are withheld when the conflict is blocking.

View research methodology
Verified findingsNo current time-limited free-trial term was verified from the reviewed exact-product product and pricing pages; the visible acquisition paths emphasize Book a demo and customized pricing.
  • Adobe Marketo Engage currently has four quote-based packages: Growth, Select, Prime and Ultimate. The current pricing page publishes package entitlements but no numeric amount. A dated Adobe package guide states that package pricing is based on database size.
  • Lead and account database with native CRM integration. Audience segmentation, targeting, personalization and dynamic content. Campaign and journey automation with intelligent cross-channel nurturing. Lead scoring, routing and alerts. Email, social, landing pages, forms, SEO and paid-media targeting. Event and webinar marketing with built-in Interactive Webinars. Target Account Management and Predictive Audiences in Prime and Ultimate. Advanced Journey Analytics, Sandbox and Workspaces & Partitions in Prime and Ultimate. Marketo Measure included in Ultimate and available separately below Ultimate. Privacy-request handling, email unsubscribe controls and separately licensed SMS.
  • No numeric US starting amount was visible on the reviewed current exact-product pricing page. Each current package routes buyers to Get pricing/customized pricing.
  • All four current Marketo Engage packages require customized pricing. Growth includes 10 users and 20,000 daily API calls; Select, Prime and Ultimate each include 25 users and 50,000 daily API calls. The current page does not publish currency-denominated amounts, billing cadence, minimum purchase, minimum contract commitment, renewal terms or implementation price. The dated official package guide says pricing is based on database size, while current package pages retain multiple optional extra-cost capabilities.
Verification notes and unresolved itemsThe supplied material does not establish a numeric price, billing or commitment terms, renewal terms, implementation amount, or package-specific database thresholds. It also does not establish synchronization reliability, deduplication behavior, or the complete scope of consent and sender-reputation controls. These points require buyer validation rather than being treated as absent product capabilities.
  • The exact target is Adobe Marketo Engage.
  • The current exact-product pricing page presents four named packages—Growth, Select, Prime and Ultimate—and routes every package to Get pricing/customized pricing.
  • No numeric US amount, currency, price period, payment timing, minimum purchase, minimum contract commitment, renewal term or implementation amount was visible on that current pricing route, so all four packages are modeled as quote_plan with custom_quote offers and priceUnavailable.status='quote_required'.
  • A dated 2024 Adobe package PDF remains publicly hosted and states that pricing is based on database size
Sources checked

Sources checked

Adobe Marketo Engage source links

Marketing Analytics | Adobe Marketo EngageAdobeLevel A2Linked to 0 scored claimsChecked Oct 3, 2026
Interactive Webinars OverviewAdobe Experience LeagueLevel A1Linked to 1 scored claimChecked Oct 3, 2026
Add Vibes as a LaunchPoint ServiceAdobe Experience LeagueLevel A1Linked to 5 scored claimsChecked Oct 3, 2026
Edit the Unsubscribe MessageAdobe Experience LeagueLevel A1Linked to 0 scored claimsChecked Oct 3, 2026
Privacy Requests | Adobe Marketo EngageAdobe Experience LeagueLevel A1Linked to 0 scored claimsChecked Oct 3, 2026
Understanding the Salesforce SyncAdobe Experience LeagueLevel A1Linked to 1 scored claimChecked Oct 3, 2026
Integrations | Adobe Marketo EngageAdobeLevel A2Linked to 0 scored claimsChecked Oct 3, 2026
Customer Profiles and Audiences | Adobe Marketo EngageAdobeLevel A2Linked to 1 scored claimChecked Oct 3, 2026

FAQ

Adobe Marketo Engage FAQ

What are the current Adobe Marketo Engage packages?

Growth, Select, Prime and Ultimate.

Does Adobe publish numeric Marketo Engage prices?

No numeric amount was visible on the reviewed current exact-product pricing page; each package routes buyers to customized pricing.

What drives Marketo Engage pricing?

Adobe's official package guide states that pricing is based on database size, while the current page requires a customized quote.

How many users and API calls are included?

Growth lists 10 users and 20,000 daily API calls; Select, Prime and Ultimate each list 25 users and 50,000 daily API calls.

Which packages include advanced account-based marketing and journey analytics?

Prime and Ultimate include Target Account Management, Predictive Audiences and Advanced Journey Analytics; Growth and Select show these as available extras.

Which package includes Marketo Measure?

Ultimate includes Marketo Measure; Growth, Select and Prime show it as available at extra cost.

Does Marketo Engage integrate with Salesforce?

Yes. Current Adobe documentation describes continuous Salesforce synchronization, with bidirectional sync for leads, contacts and Salesforce campaigns.

Does Marketo Engage support webinars and SMS?

Yes. Interactive Webinars are built into Marketo Engage with plan-dependent entitlement; Vibes SMS is a separately licensed integration with native U.S./Canada availability.

Popular comparisons

Common Adobe Marketo Engage comparisons

Only high-scoring and nearby tools from the same subcategory are shown, avoiding comparisons between unrelated use cases.

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