Subcategory research
Platforms for automating multi-step marketing campaigns, lead nurturing, segmentation, scoring, and cross-channel workflows. This category is for broader automation suites, not single-channel email or SMS tools alone.
Marketing Automation Software product list
7 published tools. Filter the complete list below.
Showing 7 of 7 tools
Iterable is an AI customer engagement platform for cross-channel campaign automation, journey orchestration, segmentation, personalization, and lifecycle marketing.
Braze is a customer engagement platform for real-time journey orchestration, cross-channel messaging, personalization, audience activation, and automated lifecycle marketing.
Oracle Eloqua Marketing Automation is Oracle's enterprise B2B marketing automation product for segmentation, lead scoring, multistep campaigns, adaptive journeys, sales alignment, and cross-channel orchestration.
Marketing Hub is HubSpot's marketing automation product for campaign orchestration, lead nurturing, audience segmentation, personalization, mobile messaging, and marketing reporting.
Act-On is a marketing automation platform for automated engagement programs, lead scoring, segmentation, multichannel campaigns, web tracking, CRM integration, and lifecycle marketing.
Adobe Marketo Engage is Adobe's enterprise marketing automation product for lead and account nurturing, segmentation, scoring, personalized campaigns, and omnichannel journey orchestration.
Brevo Marketing Platform is Brevo's all-in-one marketing product for multichannel campaigns, marketing automation, segmentation, web tracking, scoring, landing pages, and customer journey workflows.