Security & Privacy / Customer Identity and Access Management Software

Amazon Cognito Review, Pricing, Pros & Cons

Amazon Cognito is AWS's customer identity and access management service for user registration, authentication, federation, user pools, branded sign-in, and application access control.

Research by Global Tool Radar Research SystemEvidence checked: Oct 8, 2026AI-assisted · No Global Tool Radar hands-on testView research methodology

Buying snapshot

Quick buying snapshot

A compact view of who this tool fits, what it costs, and what to confirm before choosing it.

Best for
  • Developers need managed customer login: User pools, federation and OAuth/OIDC interfaces support authentication in web and mobile apps.
  • Passwordless branded sign-in: Essentials and Plus support passkeys, email/SMS OTP and managed login customization.
More buying conditions
  • Elevated authentication security needs: Plus includes adaptive authentication, compromised-credential checks and threat-event export.
Not for
  • Built-in passwordless login must run on Lite: Built-in passwordless options belong to Essentials and Plus; Lite is the basic password-authentication tier.
  • An identity pool must store customer profiles: Identity pools broker credentials and do not store profiles; user pools provide the customer directory.
Pricing
  • Usage-based monthly active user pricing, differentiated by user-pool tier and sign-in type.
  • Lite · excludes GovCloud · billed monthly · no commitment · Direct or social sign-in: first 10,000 MAUs per account or organization
Free or trial access
  • Ongoing free usage allowances apply to Lite and Essentials; they are not separate unlimited free editions. Plus has no direct/social free allowance. All tiers have 50 federated MAUs free outside GovCloud. A distinct time-limited user-pool trial is unconfirmed. Eligible Cognito Sync usage has a separate first-12-month allowance.

Product scope

Product functionality and purchase scope

AWS-managed customer identity using user pools, federated AWS credentials using identity pools, and optional M2M, capacity, security and replication features.

Product checked: Oct 6, 2026

Functionality reviewed
  • Lite
  • Essentials
  • Plus
  • Cognito identity pools
  • Cognito M2M authorization and Cognito Sync
Non-target functionality excluded from scoring
  • Amazon SNS, SES, Lambda, KMS and other AWS service charges
  • AWS account promotional credits
  • Third-party AWS Marketplace identity products

Pricing plans

Amazon Cognito pricing table

Pricing checked: Oct 6, 2026

Official factConfidence 94%1 linked source

Pay for usage without minimum fees or upfront commitments. Ordinary AWS fees are billed monthly. Lite direct/social users have volume bands, Essentials costs USD 0.015 per MAU above its allowance, and Plus direct/social users cost USD 0.02 per MAU. Enterprise SAML/OIDC federation is USD 0.015 per MAU above 50. SMS, email and supporting AWS services incur separate charges. M2M requests, higher API quotas, Lite ASF and multi-Region replication add charges. Within a month, each user is assigned to the highest tier used during their activity.

Official pricing page
Pricing cautions
  • Allowances depend on sign-in type and eligibility: Direct/social and SAML/OIDC users have different allowances; Plus lacks the direct/social free allowance, and grandfathered Lite eligibility differs.
  • Delivery and supporting-service costs: SMS, email, Lambda and other AWS services can add costs beyond Cognito MAUs.
  • Additional capacity and security charges: Lite ASF is charged even in audit mode. Higher RPS quotas require approval, have a one-day minimum and different rates for shorter usage. Replication and M2M also add fees.
  • Tier switches affect monthly attribution: Each MAU is charged against the highest tier used while active in that calendar month.
PlanPriceKey differencesBest for
LiteAmazon Cognito user pools — LiteSupporting pricing evidence
  • Free · per monthly active user (MAU) · per month · Direct or social sign-in: first 10,000 MAUs per account or organization
  • excludes GovCloud · billed monthly · no commitment · Direct or social sign-in: first 10,000 MAUs per account or organization
  • excludes GovCloud
  • Free · per monthly active user (MAU) · per month · Grandfathered Lite pools created on/before November 22, 2024, 10:00am Pacific: first 50,000 MAUs · billed monthly · no commitment · Grandfathered Lite pools created on/before November 22, 2024, 10:00am Pacific: first 50,000 MAUs
  • $0.0055 USD · per monthly active user (MAU) · per month · Direct or social sign-in: 10,001–100,000 · usage based · billed monthly · no commitment · Direct or social sign-in: 10,001–100,000
  • $0.0046 USD · per monthly active user (MAU) · per month · Direct or social sign-in: 100,001–1,000,000 · usage based · billed monthly · no commitment · Direct or social sign-in: 100,001–1,000,000
  • $0.00325 USD · per monthly active user (MAU) · per month · Direct or social sign-in: 1,000,001–10,000,000 · usage based · billed monthly · no commitment · Direct or social sign-in: 1,000,001–10,000,000
  • $0.0025 USD · per monthly active user (MAU) · per month · Direct or social sign-in: Above 10,000,000 · usage based · billed monthly · no commitment · Direct or social sign-in: Above 10,000,000
  • Free · per monthly active user (MAU) · per month · SAML/OIDC federation: first 50 MAUs per month per account or organization
  • excludes GovCloud · billed monthly · no commitment · SAML/OIDC federation: first 50 MAUs per month per account or organization
  • excludes GovCloud
  • $0.015 USD · per monthly active user (MAU) · per month · SAML/OIDC federation: above 50 MAUs · usage based · billed monthly · no commitment · SAML/OIDC federation: above 50 MAUs
  • Direct/social monthly free allowance: 10000 MAUs; Per account or AWS organization; excludes GovCloud.
Basic password-based customer authentication and federation.
EssentialsAmazon Cognito user pools — EssentialsSupporting pricing evidence
  • Free · per monthly active user (MAU) · per month · Direct or social sign-in: first 10,000 MAUs per account or organization
  • excludes GovCloud · billed monthly · no commitment · Direct or social sign-in: first 10,000 MAUs per account or organization
  • excludes GovCloud
  • $0.015 USD · per monthly active user (MAU) · per month · Direct or social sign-in: Above 10,000 · usage based · billed monthly · no commitment · Direct or social sign-in: Above 10,000
  • Free · per monthly active user (MAU) · per month · SAML/OIDC federation: first 50 MAUs per month per account or organization
  • excludes GovCloud · billed monthly · no commitment · SAML/OIDC federation: first 50 MAUs per month per account or organization
  • excludes GovCloud
  • $0.015 USD · per monthly active user (MAU) · per month · SAML/OIDC federation: above 50 MAUs · usage based · billed monthly · no commitment · SAML/OIDC federation: above 50 MAUs
  • Direct/social monthly free allowance: 10000 MAUs; Per account or AWS organization; excludes GovCloud.
Managed branded login and passwordless customer authentication.
PlusAmazon Cognito user pools — PlusSupporting pricing evidence
  • $0.02 USD · per monthly active user (MAU) · per month · Direct or social sign-in: All direct or social MAUs · usage based · billed monthly · no commitment · Direct or social sign-in: All direct or social MAUs
  • Free · per monthly active user (MAU) · per month · SAML/OIDC federation: first 50 MAUs per month per account or organization
  • excludes GovCloud · billed monthly · no commitment · SAML/OIDC federation: first 50 MAUs per month per account or organization
  • excludes GovCloud
  • $0.015 USD · per monthly active user (MAU) · per month · SAML/OIDC federation: above 50 MAUs · usage based · billed monthly · no commitment · SAML/OIDC federation: above 50 MAUs
  • Direct/social monthly free allowance: 0 MAUs; Per account or AWS organization; excludes GovCloud.
Threat protection and risk-based adaptive authentication.

Plan upgrade triggers

Verified plan boundaries that can change the required edition.

License calculator

License cost scenarios

Adjust the license quantity to compare public recurring rates across the available plans.

PlanPriceMonthly equivalent12-month license-rate estimate
LiteDirect or social sign-in: 10,001–100,000 · no commitment · usage_based$0.01 USD / monthly active user (MAU) / month$0.03 USD$0.33 USD

License-rate calculation only. It excludes implementation, migration, training, support, taxes, add-ons, usage charges, and negotiated discounts unless they are explicitly included in the displayed public rate.

Variable usage cost

Usage cost scenarios

Calculate additional usage only where the plan allowance, unit, and period are established. Published rates are shown separately when an estimate is not available.

Lite ASF — First 50,000 MAUs in US East (N. Virginia)

$0.05 USD / MAU

Published rate only. The plan allowance, matching unit, or billing period is not fully established, so extra cost cannot be calculated. An unknown allowance is not zero. Check the base subscription and any required products separately.

Lite ASF — Next 50,000 MAUs in US East (N. Virginia)

$0.04 USD / MAU

Published rate only. The plan allowance, matching unit, or billing period is not fully established, so extra cost cannot be calculated. An unknown allowance is not zero. Check the base subscription and any required products separately.

Lite ASF — Next 900,000 MAUs in US East (N. Virginia)

$0.02 USD / MAU

Published rate only. The plan allowance, matching unit, or billing period is not fully established, so extra cost cannot be calculated. An unknown allowance is not zero. Check the base subscription and any required products separately.

Lite ASF — Next 9,000,000 MAUs in US East (N. Virginia)

$0.02 USD / MAU

Published rate only. The plan allowance, matching unit, or billing period is not fully established, so extra cost cannot be calculated. An unknown allowance is not zero. Check the base subscription and any required products separately.

Lite ASF — Greater than 10,000,000 MAUs in US East (N. Virginia)

$0.01 USD / MAU

Published rate only. The plan allowance, matching unit, or billing period is not fully established, so extra cost cannot be calculated. An unknown allowance is not zero. Check the base subscription and any required products separately.

M2M successful token requests — 1–250,000 per month, US East (N. Virginia)

$2.25 USD / 1,000 token requests

Published rate only. The plan allowance, matching unit, or billing period is not fully established, so extra cost cannot be calculated. An unknown allowance is not zero. Check the base subscription and any required products separately.

M2M successful token requests — 250,001–5,000,000 per month, US East (N. Virginia)

$1.50 USD / 1,000 token requests

Published rate only. The plan allowance, matching unit, or billing period is not fully established, so extra cost cannot be calculated. An unknown allowance is not zero. Check the base subscription and any required products separately.

M2M successful token requests — 5,000,001 and above per month, US East (N. Virginia)

$1.13 USD / 1,000 token requests

Published rate only. The plan allowance, matching unit, or billing period is not fully established, so extra cost cannot be calculated. An unknown allowance is not zero. Check the base subscription and any required products separately.

Higher API quota per category — continuous usage ≥ 30 days, US East (N. Virginia)

$20.00 USD / incremental RPS

Published rate only. The plan allowance, matching unit, or billing period is not fully established, so extra cost cannot be calculated. An unknown allowance is not zero. Check the base subscription and any required products separately.

Higher API quota per category — usage < 30 days, US East (N. Virginia)

$45.00 USD / incremental RPS

Published rate only. The plan allowance, matching unit, or billing period is not fully established, so extra cost cannot be calculated. An unknown allowance is not zero. Check the base subscription and any required products separately.

Essentials multi-Region replication — N. Virginia primary, Oregon secondary

$0.00 USD / MAU

Published rate only. The plan allowance, matching unit, or billing period is not fully established, so extra cost cannot be calculated. An unknown allowance is not zero. Check the base subscription and any required products separately.

Cognito Sync operations — US East (N. Virginia)

$0.15 USD / 10,000 sync operations

Published rate only. The plan allowance, matching unit, or billing period is not fully established, so extra cost cannot be calculated. An unknown allowance is not zero. Check the base subscription and any required products separately.

Cognito Sync storage — US East (N. Virginia)

$0.15 USD / GB

Published rate only. The plan allowance, matching unit, or billing period is not fully established, so extra cost cannot be calculated. An unknown allowance is not zero. Check the base subscription and any required products separately.

This calculation compares usage with the published allowance on the same unit and period basis. It excludes taxes, negotiated terms, and unverified packaging conditions.

What is included, connected, or sold separately

Product scope

What is included, connected, or sold separately

Material capabilities are separated by their verified relationship to the target product.

Higher API request quotasAdd-on

AWS approval and a one-day minimum apply.

Plan: Lite: Optional add-on · Essentials: Optional add-on · Plus: Optional add-on
OAuth client-credentials machine authorizationAdd-on

Separately billed successful token responses.

Plan: Lite: Optional add-on · Essentials: Optional add-on · Plus: Optional add-on
Customer registration and user directoryIncluded capability

Plan: Lite: Included · Essentials: Included · Plus: Included
Social/SAML/OIDC federation and authenticator/SMS MFAIncluded capability

Plan: Lite: Included · Essentials: Included · Plus: Included
Temporary AWS credential brokerageIncluded capability

Identity pools have no authentication/identifier charge and do not store profiles.

User-pool and identity-pool data encryption at restIncluded capability

Lambda authentication-workflow hooksNative integration

Lambda execution retains normal service charges.

Plan: Lite: Included · Essentials: Included · Plus: IncludedAWS Lambda
Adaptive authentication and threat-event analysisPlan-dependent capability

Lite ASF add-on offers advanced security; Essentials does not include the complete threat package.

Plan: Lite: Optional add-on · Essentials: Unavailable · Plus: Included
Built-in passwordless sign-in and visual managed-login editorPlan-dependent capability

Plan: Lite: Unavailable · Essentials: Included · Plus: Included
Multi-Region replicationPlan-dependent capability

Replication requires a multi-Region customer-managed KMS key; applicable rates depend on scope.

Plan: Lite: Unavailable · Essentials: Optional add-on · Plus: Optional add-on
How the score is calculated

Scoring method

How the score is calculated

The score uses the category-specific buying dimensions below and their displayed weights.

This page is based on public product information, official sources, structured feature data, and AI assessment. It is not a hands-on lab test unless explicitly stated. Confidence percentages describe our research indicators, not the probability that a claim is true or a measured accuracy rate.

Evidence confidence
85%
AI claim confidence
95%
Required-field evidence status
100%
Evidence freshness
100%
Field traceability
100%
Model agreement
91%
Why this confidence level
  • Evidence confidence uses source level and claim-to-source support; AI claim confidence is shown separately.
  • Required-field evidence status measures whether weighted required claims have evidence links; it does not mean every product behavior was independently verified.
  • 8 of 8 weighted claims have evidence links.
  • 5 A1 documentary official sources and 1 A2 official product sources are linked.
  • 4 independent review sources are retained, including 0 professional sources with an explicit hands-on method.
  • No weighted claim is past the review window.
  • No blocking evidence conflict was identified.
Customer authentication experience30%
88

User pools support managed sign-up, sign-in, and federation; Essentials and Plus add managed login and passwordless options, while Lite remains password-based. Buyers should select the tier that matches their required sign-in and recovery flows.

Customer auth policy security20%
86

Authenticator and SMS MFA are described across tiers, with email MFA in higher tiers; Plus adds risk-based adaptive authentication, compromised-credential detection, and event logs, so buyers should confirm whether those Plus controls justify its per-MAU pricing for their sign-in mix.

Customer profile and identity control20%
84

User pools store customer profiles, while identity pools broker temporary AWS credentials and do not store profiles; this clear component boundary helps teams choose the right directory for each application workflow.

Consent and privacy readiness15%
78

AWS's supplied Cognito security documentation states that user-pool and identity-pool data is encrypted at rest and describes security as a shared responsibility; AWS's agreement allows customers to specify storage Regions, so teams should confirm their own content controls and consent or privacy-choice requirements.

Scale and developer fit15%
84

AWS describes its managed directory as scaling to millions of users, and Cognito provides SDK/API and Lambda extension points with optional regional replication; higher API quotas require approval and add-on usage can cost extra, so buyers should validate capacity and regional needs against their deployment.

Public review signals

Ratings and themes reported by public review sites

PeerSpot: 3.8/5 (17 reviews); SoftwareReviews: 7.3/10 (7 reviews); SourceForge: 5/5 (1 reviews and ratings); TrustRadius: 7.4/10 (47 reviews and ratings)

Public review signals updated: Oct 8, 2026

Commonly reported strengths

  • PeerSpot's aggregate review summary highlights scalable authentication and federation support.
  • PeerSpot's aggregate review summary notes competitive pricing and integrations with web, mobile and other application environments.

Commonly reported concerns

  • PeerSpot's aggregate review summary identifies limited customization and complexity in integration and JWT configuration.
PeerSpot3.8/5
Review count
17 reviews
Source context
Public ratingExact product

History baseline established · Oct 8, 2026
A trend will appear after the next verified snapshot.

View sourceHistory baseline established: Oct 8, 2026
TrustRadius7.4/10
Reviews and ratings
47 reviews and ratings
Source context
Public ratingExact product

History baseline established · Oct 8, 2026
A trend will appear after the next verified snapshot.

View sourceHistory baseline established: Oct 8, 2026

Limited review signals

These ratings are retained for transparency but are not presented as representative buyer sentiment.

SoftwareReviews7.3/10

Insufficient sample · 7 reviews

Review count
7 reviews
Source context
Public ratingExact product

History baseline established · Oct 8, 2026
A trend will appear after the next verified snapshot.

View sourceHistory baseline established: Oct 8, 2026
SourceForge5/5

Insufficient sample · 1 review or rating

Reviews and ratings
1 review or rating
Source context
Public ratingExact product

History baseline established · Oct 8, 2026
A trend will appear after the next verified snapshot.

View sourceHistory baseline established: Oct 8, 2026

Marketplace app signals

Marketplace app signals

These source-reported ratings describe a specific marketplace listing, integration, mobile app, or add-on. They do not automatically represent the complete software product.

Atlassian Marketplace5/5
Review count
5 reviewsVery small sample — do not treat as representative
Evaluated scope
Integration
WordPress Plugin Directory5/5
Review count
1 reviewVery small sample — do not treat as representative
Evaluated scope
Add-on
Score85
Pricing modelPer-user pricing
Use caseSingle sign-on and MFA
Company sizeEnterprise
Structured tags

Amazon Cognito tag profile

Pricing model
  • Per-user pricing
Company size
  • Enterprise
Business function
  • Identity and access teams
Use case
  • Single sign-on and MFA
Key features

Amazon Cognito core capabilities

  • Managed user directories and customizable sign-up/sign-in
  • Social, SAML and OIDC federation
  • Authenticator and SMS MFA across tiers
  • email MFA in higher tiers
  • Passwordless and managed login in Essentials and Plus
  • Plus threat protection and adaptive authentication
Detailed strengths and purchase cautions
Pros

Why it is worth considering

  • Managed user pools cover registration, sign-in, user profiles, and social or SAML/OIDC federation, with SDK/API and Lambda extension points for AWS application workflows.
  • Essentials and Plus add managed login and passwordless options using passkeys or email/SMS one-time passwords, while Lite retains basic password-based authentication
  • this gives teams a stated tier boundary for sign-in experience.
  • Lite and Essentials each provide an ongoing allowance of 10,000 direct or social MAUs per month per account or AWS organization outside GovCloud, and every tier has a separate allowance for 50 SAML/OIDC-federated MAUs.
Cons

What to confirm before buying

  • Lite does not include built-in passwordless sign-in
  • teams that require passkeys or email/SMS one-time-password login need Essentials or Plus.
  • Usage charges depend on tier and sign-in type, and Plus has no direct/social free allowance
  • SMS, email, Lambda, and other AWS services can add costs beyond Cognito MAUs.
AI buying perspectives

AI assessment

AI buying perspectives

The assessments below use the same buying criteria. Review their scores, confidence, fit, cautions, and conclusions alongside the sources.

AI assessment updated: Nov 1, 2026

Score comparisonGPTRange
Customer authentication experience880
Customer auth policy security860
Customer profile and identity control840
Consent and privacy readiness780
Scale and developer fit840
GPTAI-assisted buyer perspective84

Amazon Cognito fits developers building customer sign-up, authentication, federation, and application access for AWS-connected products. User pools manage customer profiles; identity pools broker temporary AWS credentials and do not store profiles. Choose the tier around required passwordless, threat-protection, and sign-in options, then model the monthly MAU and supporting-service charges before rollout.

Review confidence
91/100
Model details
Strengths
  • Managed user pools cover registration, sign-in, user profiles, and social or SAML/OIDC federation, with SDK/API and Lambda extension points for AWS application workflows.
  • Essentials and Plus add managed login and passwordless options using passkeys or email/SMS one-time passwords, while Lite retains basic password-based authentication
  • this gives teams a stated tier boundary for sign-in experience.
  • Lite and Essentials each provide an ongoing allowance of 10,000 direct or social MAUs per month per account or AWS organization outside GovCloud, and every tier has a separate allowance for 50 SAML/OIDC-federated MAUs.
Cautions
  • Lite does not include built-in passwordless sign-in
  • teams that require passkeys or email/SMS one-time-password login need Essentials or Plus.
  • Usage charges depend on tier and sign-in type, and Plus has no direct/social free allowance
  • SMS, email, Lambda, and other AWS services can add costs beyond Cognito MAUs.

Research transparency

How this page was researched

A compact record of the evidence used, what was not tested, and which conclusions still need verification.

Official sources
6
Broad product review sources
4
Marketplace and app-store sources
2
Editorial sources
0
Latest evidence check
Oct 8, 2026
Research basis

Global Tool Radar generated this assessment from structured facts linked to public sources. No Global Tool Radar hands-on test is recorded in this page's research data. Any external hands-on assessment is identified separately and does not affect the Global Tool Radar score.

Conflict handling

Unresolved evidence is disclosed on the page; affected deterministic calculations and price schema are withheld when the conflict is blocking.

View research methodology
Verified findingsOngoing free usage allowances apply to Lite and Essentials; they are not separate unlimited free editions. Plus has no direct/social free allowance. All tiers have 50 federated MAUs free outside GovCloud. A distinct time-limited user-pool trial is unconfirmed. Eligible Cognito Sync usage has a separate first-12-month allowance.
  • Usage-based monthly active user pricing, differentiated by user-pool tier and sign-in type.
  • Managed user directories and customizable sign-up/sign-in Social, SAML and OIDC federation Authenticator and SMS MFA across tiers; email MFA in higher tiers Passwordless and managed login in Essentials and Plus Plus threat protection and adaptive authentication Identity pools for temporary AWS credentials Lambda workflow extensions and SDK/API integration Optional M2M authorization, regional replication and higher request quotas
  • Free within Lite or Essentials ongoing allowances: 10,000 direct/social MAUs per month per account or AWS organization outside GovCloud.
  • Pay for usage without minimum fees or upfront commitments. Ordinary AWS fees are billed monthly. Lite direct/social users have volume bands, Essentials costs USD 0.015 per MAU above its allowance, and Plus direct/social users cost USD 0.02 per MAU. Enterprise SAML/OIDC federation is USD 0.015 per MAU above 50. SMS, email and supporting AWS services incur separate charges. M2M requests, higher API quotas, Lite ASF and multi-Region replication add charges. Within a month, each user is assigned to the highest tier used during their activity.
Verification notes and unresolved itemsThe supplied facts do not establish Cognito-native consent capture, preference management, or privacy-request workflows, or workload-specific latency and synchronization performance. AWS describes regional storage choice in its agreement, but the exact regional configuration for a buyer's Cognito deployment should be confirmed.
  • Name amazon-cognito slug and CIAM category match official product.
  • Full prompts validated (57757/5028 characters).
  • Configured US/USD pricing captured in live English UI for US East (N.
  • Virginia).
Sources checked

Sources checked

Amazon Cognito source links

FAQ

Amazon Cognito FAQ

Which tier includes passwordless login?

Essentials and Plus include passkeys and email/SMS one-time-password sign-in. Lite supplies basic password-based authentication.

Is Cognito free?

Lite and Essentials have an ongoing 10,000 direct/social MAU monthly allowance per account or organization outside GovCloud. Eligible grandfathered Lite pools retain 50,000. SAML/OIDC users have a separate 50-MAU allowance in every tier. Plus has no direct/social free allowance; M2M token requests have no free tier.

What is counted as an active user?

Identity operations during a calendar month can count a user as active, including administrative changes, login, refresh and attribute queries. Further sessions in that month do not add another MAU; tier changes assign the user to the highest tier used while active.

Are SMS and email included?

SMS and email delivery are separately charged through supporting AWS services. Lambda and other service usage also retain their normal charges.

Are user pools and identity pools interchangeable?

User pools store customer identity profiles. Identity pools broker temporary AWS credentials and do not store customer profiles.

Popular comparisons

Common Amazon Cognito comparisons

Only high-scoring and nearby tools from the same subcategory are shown, avoiding comparisons between unrelated use cases.