Same-subcategory comparison

Cloud IdentityvsMicrosoft Entra ID

Compare buyer fit, pricing, capability depth, and purchase constraints within one buying category. A higher score is not a universal winner.

Comparison summary

How to choose

These conclusions apply to this subcategory and the buyer conditions shown here. They do not make one product universally better.

Cloud Identity

Consider when
  • Identity teams managing Google-oriented workforce accounts
  • Teams needing free SAML SSO and MFA
Check before choosing
  • Free-edition buyers requiring automated third-party provisioning or contextual access
  • Free-edition buyers expecting Gmail and Calendar entitlements
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Microsoft Entra ID

Consider when
  • Workforce identity teams using Microsoft cloud services
  • Organizations needing SSO, MFA and configurable access policies
Check before choosing
  • Organizations requiring full lifecycle workflows within the base P2 license
Full profile
DimensionCloud IdentityMicrosoft Entra ID
Pricing and trial
  • Cloud Identity Free
    • Free
  • Cloud Identity Premium
    • $7.20 USD · per user · per month · Flexible Plan · billed monthly · no commitment
    • $6 USD · per license · per month · Annual/Fixed-Term Plan — billed monthly · billed monthly · one-year commitment

Free initially supplies 50 licenses, with additional free licenses available by request. Premium billing runs through Google Workspace billing. Flexible is billed monthly without commitment; Annual/Fixed-Term is billed monthly with a one-year commitment, and license reductions wait until renewal. Switching an existing Flexible subscription to annual requires an upfront annual payment.

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  • Microsoft Entra ID Free
    • Free · Included with Microsoft cloud subscriptions such as Azure and Microsoft 365
  • Microsoft Entra ID P1
    • $7.00 USD · per user · per month · billed annually · one-year commitment
  • Microsoft Entra ID P2
    • $10.00 USD · per user · per month · billed annually · one-year commitment

P1 and P2 can be purchased separately or obtained through qualifying Microsoft 365 bundles. Standalone rates are paid yearly with an annual commitment; subscriptions auto-renew. Entra Suite requires P1 or a package containing P1.

  • Microsoft 365 E3: Includes Microsoft Entra ID P1.
  • Microsoft 365 Business Premium: Includes Microsoft Entra ID P1.
  • Microsoft 365 E5: Includes Microsoft Entra ID P2.
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Best for
  • Identity teams managing Google-oriented workforce accounts
  • Teams needing free SAML SSO and MFA
  • Organizations requiring Premium app provisioning and advanced endpoint controls
  • Workforce identity teams using Microsoft cloud services
  • Organizations needing SSO, MFA and configurable access policies
Not for
  • Free-edition buyers requiring automated third-party provisioning or contextual access
  • Free-edition buyers expecting Gmail and Calendar entitlements
  • Organizations requiring full lifecycle workflows within the base P2 license
Source check97/10094/100
Key features
  • Central user and group directory
  • SAML SSO and third-party identity-provider federation
  • 2-Step Verification and security keys
  • Basic endpoint management in both editions
  • Premium automated application provisioning
  • Workforce SSO and MFA
  • Cloud directory and on-premises synchronization
  • Conditional Access in P1/P2
  • Risk-based Conditional Access and privileged access in P2
Cons
  • Annual license payments can be reduced only at renewal
  • early cancellation still owes the annual commitment.
  • The conversion requires annual upfront payment
  • P1/P2 standalone rates require an annual commitment and annual payment.
  • Subscriptions auto-renew.
  • Full lifecycle workflows require an additional governance entitlement.
Category buying score
78
90Higher category-fit score
Rank#5#1
ContextSecurity & Privacy / Workforce Identity and Access Management (IAM) SoftwareSecurity & Privacy / Workforce Identity and Access Management (IAM) Software
SSO and authentication coverage
84Both editions include SAML SSO, 2-Step Verification and security keys, while Gmail and Calendar are separate Workspace entitlements; buyers can use Cloud Identity for workforce sign-in but should confirm any productivity-service requirement separately.
94SSO and MFA are core capabilities, while Free is included with qualifying Microsoft cloud subscriptions and P1 is included in specified Microsoft 365 bundles; confirm which entitlement applies to each workforce group.
Workforce access policy control
76Premium adds Context-Aware Access and advanced endpoint controls to the shared directory and authentication baseline; teams needing those policy conditions should select Premium and validate their required device and access rules.
92Conditional Access is included in P1 and P2, with risk-based Conditional Access in P2; use the appropriate tier for the risk and policy scenarios the organization needs to enforce.
Identity lifecycle automation
79Both editions provide basic lifecycle and directory functions, while automated third-party application provisioning is Premium-only; buyers should map joiner, mover and leaver workflows to the correct edition.
86Automated provisioning to SaaS apps is listed across the editions, while Lifecycle Workflows requires Entra ID Governance or Entra Suite; distinguish baseline provisioning from those advanced workflows in the access design.
Identity administration visibility
75Premium includes Security Center and 24x7 chat and email support, while Free support is community-based; administrators should confirm that their required security views and support channel match the selected edition.
85Free includes basic reports and security defaults, while P2 adds Privileged Identity Management; map the required reporting and privileged-access oversight to the selected edition.
Workforce identity ecosystem reliability
72Directory federation and Active Directory/LDAP synchronization support mixed identity environments, while the supplied scope does not specify synchronization service guarantees; buyers should test the needed directory flows and confirm their operating requirements.
89Cloud directory, on-premises synchronization and SaaS provisioning connect workforce identities to Microsoft and application environments; validate the specific connectors and operational reliability requirements.
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Comparison summary

Most material score differences

These are the stored dimension rationales returned with each score. They explain the buyer conditions behind the gap without speculating about hidden model reasoning.

Workforce identity ecosystem reliability

17 pts
Cloud Identity · 72/100
Directory federation and Active Directory/LDAP synchronization support mixed identity environments, while the supplied scope does not specify synchronization service guarantees; buyers should test the needed directory flows and confirm their operating requirements.
Microsoft Entra ID · 89/100
Cloud directory, on-premises synchronization and SaaS provisioning connect workforce identities to Microsoft and application environments; validate the specific connectors and operational reliability requirements.

Workforce access policy control

16 pts
Cloud Identity · 76/100
Premium adds Context-Aware Access and advanced endpoint controls to the shared directory and authentication baseline; teams needing those policy conditions should select Premium and validate their required device and access rules.
Microsoft Entra ID · 92/100
Conditional Access is included in P1 and P2, with risk-based Conditional Access in P2; use the appropriate tier for the risk and policy scenarios the organization needs to enforce.

SSO and authentication coverage

10 pts
Cloud Identity · 84/100
Both editions include SAML SSO, 2-Step Verification and security keys, while Gmail and Calendar are separate Workspace entitlements; buyers can use Cloud Identity for workforce sign-in but should confirm any productivity-service requirement separately.
Microsoft Entra ID · 94/100
SSO and MFA are core capabilities, while Free is included with qualifying Microsoft cloud subscriptions and P1 is included in specified Microsoft 365 bundles; confirm which entitlement applies to each workforce group.

Research basis

Research basis

This page uses stored product facts, official evidence, and category scoring rationales. It is not an account-based hands-on test, and third-party user ratings are not folded into the category buying score.

Cloud Identity
Fact confidence: 97% · Fact checked: 2026-10-06
Microsoft Entra ID
Fact confidence: 94% · Fact checked: 2026-10-06

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Workforce Identity and Access Management (IAM) Software

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#1

Microsoft Entra ID

Microsoft Entra ID is Microsoft's cloud identity and access management product for workforce authentication, SSO, MFA, Conditional Access, hybrid identity, and application access.

90Compared
#2

Okta Workforce Identity

Okta Workforce Identity is Okta's workforce IAM product for single sign-on, multi-factor authentication, directory services, lifecycle workflows, and access controls.

88
#3

Duo IAM

Duo IAM is Cisco Duo's identity and access management platform for workforce MFA, passwordless authentication, SSO, directory services, device trust, and risk-based access.

79
#4

SafeNet Trusted Access

SafeNet Trusted Access is Thales' cloud-based workforce access management and authentication product combining SSO, MFA, and policy-based access control.

79
#5

Cloud Identity

Cloud Identity is Google's identity, access, application, and endpoint management product for workforce SSO, MFA, provisioning, lifecycle management, and access policies.

78Compared
#6

IBM Verify

IBM Verify is IBM's identity and access management platform for workforce and other identity use cases, including SSO, MFA, adaptive access, passwordless authentication, and lifecycle provisioning.

77
#7

Entrust Identity as a Service

Entrust Identity as a Service is Entrust's cloud IAM product for workforce and other identity use cases, with SSO, MFA, passwordless authentication, adaptive access, directory integration, and provisioning.

69
#8

RSA ID Plus

RSA ID Plus is RSA's cloud and hybrid identity and access management product for MFA, passwordless authentication, federation, SSO, and workforce access.

63

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