Same-subcategory comparison

Microsoft Entra External IDvsPingOne for Customers

Compare buyer fit, pricing, capability depth, and purchase constraints within one buying category. A higher score is not a universal winner.

Comparison summary

How to choose

These conclusions apply to this subcategory and the buyer conditions shown here. They do not make one product universally better.

Microsoft Entra External ID

Consider when
  • Developers building branded customer registration and authentication into web and mobile apps.
  • Identity teams managing external business-guest access to Microsoft 365.
Check before choosing
  • Customer applications requiring SMS as the primary authentication method.
  • Customer tenants requiring Entra ID Governance or application proxy.
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PingOne for Customers

Consider when
  • Customer identity journeys need visual orchestration
  • Customer applications require stronger authentication
Check before choosing
  • Passwordless bundle components must run outside DaVinci
  • Unlimited user creation must continue beyond the licensed hard cap
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DimensionMicrosoft Entra External IDPingOne for Customers
Pricing and trial
  • Basic
    • Free · per Monthly Active User · First 50,000 MAUs free · First 50,000 monthly active users of Basic
    • $0.03 USD · per Monthly Active User · per month · Basic usage above 50,000 MAUs · usage based · Basic usage beyond the first 50,000 monthly active users

Basic charges for usage above 50,000 MAUs. Linked tenants share the monthly active-user count. Premium add-ons have no free tier: SMS is USD 0.03/0.07/0.15/0.35 per attempt by country tier, M2M USD 0.001 per token and Go-Local USD 0.02 per MAU/month. Workforce-only guest Governance is USD 0.75 per MAU/month and GSA USD 2.50 per MAU/month through Entra Private Access. These East US USD estimates depend on the Azure agreement. Production billing requires a linked Azure subscription; customer and guest configurations have different entitlements.

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  • Essential
    • Amount unverified — check official pricing
  • Plus
    • Amount unverified — check official pricing
  • PingOne for Customers Passwordless
    • Requires quote · custom quote

Essential covers customer authentication, SSO, profiles and orchestration. Plus adds adaptive MFA and API access management. Passwordless combines Protect, SSO, Directory and MFA through DaVinci, with a transaction-based license and sales quote. Specify licensed identities or transactions, currency, implementation and support in the order form. Direct-purchase template terms provide advance invoicing with net-30 payment, equal-term automatic renewal and 90-day non-renewal notice unless overridden.

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Best for
  • Developers building branded customer registration and authentication into web and mobile apps.
  • Identity teams managing external business-guest access to Microsoft 365.
  • Applications whose active-user demand changes over time.
  • Customer identity journeys need visual orchestration
  • Customer applications require stronger authentication
  • Customer consent and preferences must be managed
Not for
  • Customer applications requiring SMS as the primary authentication method.
  • Customer tenants requiring Entra ID Governance or application proxy.
  • Deployments requiring Microsoft Entra US Government Cloud.
  • Passwordless bundle components must run outside DaVinci
  • Unlimited user creation must continue beyond the licensed hard cap
Source check96/10093/100
Key features
  • Branded registration and sign-in
  • Conditional Access and multifactor authentication
  • Federation and single sign-on
  • REST authentication extensions
  • Business-guest B2B collaboration
  • Customer SSO, registration and identity profiles
  • Visual orchestration of Ping identity services
  • Customer self-service preference management
  • REST and SCIM interfaces and LDAP gateway connectivity
  • Plus adaptive MFA, mobile verification and API access management
Cons
  • Add-on fees apply even within the free Basic allowance.
  • Actual payment, commitment and renewal conditions depend on the Azure agreement.
  • Go-Local residency requires a creation-time Australia/Japan selection.
  • Confirm the actual currency and contracted capacity: Annual starting prices are lower bounds
  • the order form determines currency and licensing quantities.
  • Budget for usage beyond licensed entitlements: Overage rates depend on the order form. Flow-based and identity-based licenses have different fair-use rules.
Category buying score
83
85Higher category-fit score
Rank#3#2
ContextSecurity & Privacy / Customer Identity and Access Management SoftwareSecurity & Privacy / Customer Identity and Access Management Software
Customer authentication experience
87Branded registration and sign-in plus OIDC, OAuth 2.0 and SAML federation cover the documented customer authentication paths; teams using SMS should pair it with another primary factor because SMS is limited to MFA.
87Essential combines customer registration and SSO with profile management and visual orchestration, while Plus and Passwordless provide distinct authentication paths that buyers should match to their intended journeys.
Customer auth policy security
88Conditional Access and multifactor authentication support customer access policies, while SMS is an add-on for MFA rather than a first factor; buyers should select controls that match their sign-in policy.
86Plus includes adaptive MFA, mobile verification, trusted-device authentication and transaction approval, while Passwordless use is confined to DaVinci flows; buyers should align controls and licensed workflow to their access design.
Customer profile and identity control
76Customer registration and REST authentication extensions support identity workflows that call application-defined business logic, while teams should map their profile and account-linking needs to the application design.
88REST and SCIM profile interfaces, directory synchronization and an on-premises LDAP gateway provide defined identity connection paths for teams integrating customer profiles with existing directories.
Consent and privacy readiness
78Go-Local offers exclusive data storage in Australia or Japan for external tenants, with the region fixed at tenant creation; buyers should settle residency needs before provisioning and confirm their consent obligations.
79Product-level consent capture and enforcement supports preference-aware identity workflows, with procurement needing to validate the selected package against its consent obligations.
Scale and developer fit
82REST authentication extensions and listed Azure App Service and Visual Studio Code integrations provide defined application connection paths, while linked tenants share MAU counts for billing; teams should validate capacity and usage forecasts against their deployment design.
80REST and SCIM interfaces, directory synchronization, LDAP connectivity and a mobile SDK provide defined integration paths for customer apps; teams should validate deployment capacity against their traffic and region needs.
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Comparison summary

Most material score differences

These are the stored dimension rationales returned with each score. They explain the buyer conditions behind the gap without speculating about hidden model reasoning.

Customer profile and identity control

12 pts
Microsoft Entra External ID · 76/100
Customer registration and REST authentication extensions support identity workflows that call application-defined business logic, while teams should map their profile and account-linking needs to the application design.
PingOne for Customers · 88/100
REST and SCIM profile interfaces, directory synchronization and an on-premises LDAP gateway provide defined identity connection paths for teams integrating customer profiles with existing directories.

Customer auth policy security

2 pts
Microsoft Entra External ID · 88/100
Conditional Access and multifactor authentication support customer access policies, while SMS is an add-on for MFA rather than a first factor; buyers should select controls that match their sign-in policy.
PingOne for Customers · 86/100
Plus includes adaptive MFA, mobile verification, trusted-device authentication and transaction approval, while Passwordless use is confined to DaVinci flows; buyers should align controls and licensed workflow to their access design.

Scale and developer fit

2 pts
Microsoft Entra External ID · 82/100
REST authentication extensions and listed Azure App Service and Visual Studio Code integrations provide defined application connection paths, while linked tenants share MAU counts for billing; teams should validate capacity and usage forecasts against their deployment design.
PingOne for Customers · 80/100
REST and SCIM interfaces, directory synchronization, LDAP connectivity and a mobile SDK provide defined integration paths for customer apps; teams should validate deployment capacity against their traffic and region needs.

Research basis

Research basis

This page uses stored product facts, official evidence, and category scoring rationales. It is not an account-based hands-on test, and third-party user ratings are not folded into the category buying score.

Microsoft Entra External ID
Fact confidence: 96% · Fact checked: 2026-10-06
PingOne for Customers
Fact confidence: 93% · Fact checked: 2026-10-06

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Customer Identity and Access Management Software

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#1

Amazon Cognito

Amazon Cognito is AWS's customer identity and access management service for user registration, authentication, federation, user pools, branded sign-in, and application access control.

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PingOne for Customers

PingOne for Customers is Ping Identity's cloud CIAM product combining customer authentication, user management, orchestration, MFA, profile management, and privacy-aware identity experiences.

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Microsoft Entra External ID

Microsoft Entra External ID is Microsoft's CIAM product for customer and external identity registration, authentication, authorization, access, and application sign-in experiences.

83Compared
#4

SAP Customer Identity and Access Management

SAP Customer Identity and Access Management is SAP's cloud CIAM product for customer identity, authentication, adaptive access, profile data, consent, and privacy management.

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#5

Authgear

Authgear is an authentication and identity product for customer, extended-workforce, and B2B application identities, with login, MFA, SSO, roles, profiles, and identity flows.

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#6

Frontegg

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#7

FusionAuth

FusionAuth is an authentication and user management product for customer-facing applications, providing registration, login, SSO, MFA, identity storage, and authorization.

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